McDonald's is stepping up its campaign to change the dictionary definition of 'McJob'. Dictionaries currently describe McJob as "an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector".
The fast-food retailer has gathered high-profile support from the worlds of business, education and retail to put their names to an open letter calling for the UK's dictionary houses to reconsider the existing definition.
The company has also officially launched its public petition on behalf of its 67,000 employees. It will go on tour to McDonald's restaurants in 40 towns and cities across the UK.
The letter's signatories include government skills envoy Sir Digby Jones, British Chambers of Commerce director general David Frost, British Retail Consortium director general Kevin Hawkins and City & Guilds director general Chris Humphries.
No comments:
Post a Comment